Iberostar Resorts
Iberostar Hotels & Resorts is a globally recognized, family-owned Spanish hospitality group with a rich history spanning over six decades. Founded in 1956 by the Fluxà family in Palma de Mallorca, Spain, the company has grown from its origins in the footwear industry to become a leader in the tourism sector, operating more than 100 four- and five-star hotels across Europe, the Americas, and Africa.
🌍 Global Presence
Iberostar's portfolio includes beachfront resorts in prime locations such as:
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Mexico: Riviera Maya, Cancun, Playa Mita
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Caribbean: Dominican Republic, Jamaica, Aruba
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Europe: Spain (Mallorca, Canary Islands), Greece, Montenegro)
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Africa: Morocco, Tunisia
These resorts are known for their exceptional service, diverse culinary offerings, and commitment to sustainability.
🏨 Brand Segmentation
In 2024, Iberostar restructured its hotel portfolio into three distinct segments to better cater to diverse traveler preferences:
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Iberostar Waves: Designed for families and active couples, these resorts offer a fun and relaxed atmosphere with engaging activities and beachfront locations.
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Iberostar Selection: These upscale resorts provide premium experiences with a focus on comfort, diverse cuisine, and uplifting activities, ideal for families and couples seeking relaxation.
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JOIA by Iberostar: Representing the pinnacle of luxury, JOIA resorts offer personalized service, exquisite accommodations, and are situated in some of the world's most privileged beachfront locations.
🌊 Commitment to Sustainability
Iberostar is deeply committed to responsible tourism through its "Wave of Change" initiative, focusing on:
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Reducing plastic consumption: Implementing measures to eliminate single-use plastics across its properties.
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Promoting sustainable fishing: Ensuring that seafood served is responsibly sourced.
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Improving coastal health: Engaging in projects to protect and restore marine ecosystems.
This commitment has earned Iberostar recognition as a leader in sustainable tourism practices.
